I'm Gretchen, a Senior UX/Product Designer

For the past five years, I’ve designed products that earn users’ trust before they ask for it and make businesses the ones they choose, every time.

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Behind the screens

About me

I'm a Senior UX/Product Designer with over five years of experience in B2B, SaaS, Fintech, health insurance tech, consumer, enterprise, and AI-driven products. I have a proven track record of increasing conversions and driving revenue growth by over 20% for well-known companies.

I attract new customers and retain existing ones by designing end-to-end solutions that guide users through every stage of their journey, from discovery to purchase and beyond.

With a background in Content Strategy, I bring a systems-thinking approach. I've helped large teams and many departments within organizations streamline the product design process by building and maintaining content guidelines, design systems, and other frameworks neccesary to build digital experiences.
Real stories from real people

What clients are saying about my work

Stories of real impact from clients who’ve hired me to optimize their products with a systems-thinking approach.
"Went above and beyond to provide the content for our wireframe. Also provided additional design ideas for our designer. She was fast, knowledgeable and a good UX writer."
A white flower in front of a light blue background
Paniolo Realty
Freelance client
"Gretchen helped us with a quick UX comp."
Two arrows facing vertical opposite directions on top of a dark blue background
Pacto
Freelance client
Techniques and expertise I bring to projects

How I help teams succeed

As a systems thinker, I have expertise in multiple disciplines that contribute to the design process.

Product management

Skilled at shaping product vision, aligning stakeholders, and managing roadmaps.

Design & dev alignment

Adept at HTML, CSS, JavaScript, collaborating with developers, and technical constraints.

Market launch strategy

Proven ability to craft launch plans that guide products from concept to market success.

Design leadership

Versed in mentoring designers and creating design processes that help teams deliver solutions.

Responsive UI design

Advanced knowledge of color, typography, visual hierarchy, and designs that adapt to all devices.

Accessibility compliance

Knowledge of ADA, WCAG, Section 508 standards, as well as accessibility testing methods.

Information architecture

Proficiency in tree testing, card sorting, and other IA research techniques.

UX research

Expertise in turning UX research data into actionable insights and conducting research sessions.

Design systems

History of creating and contributing to design systems, including handling components.

Content strategy

Mastery in creating UX copy and content guidelines aligned with user and business needs.

Interaction design

Accomplished in creating digital experiences that make sense and help users complete tasks.

Business analysis

Bridging company and user goals by translating research and stakeholder input into strategies.