I'm Gretchen, a bilingual UI/UX Designer

I spend my time thinking about creating that bridge between web accessibility and interaction design to create products that people will always remember.
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About me

I'm a UI/UX Designer specialized in web accessibility and Interaction Design with over 3 years of experience. I used to work in Content Strategy prior to this, but then, I started to feel curious about human behavior and topics such as why products gain traction in some countries but fail to engage users in others. I combined my content knowledge with UI/UX to tell immersive stories through human-centered design solutions.

Some nice things clients said about me

Hear from my past clients who hired me to improve their product.
"Went above and beyond to provide the content for our wireframe. Also provided additional design ideas for our designer. She was fast, knowledgeable and a good UX writer."
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Paniolo Realty
Freelance client
"Gretchen helped us with a quick UX comp."
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Freelance client
My services

Here's what I bring to your digital product

Being fluent in both English and Spanish, I craft design elements can transcend language barriers and help create a common visual language for users around many countries.

Interaction Design

Skilled at creating digital experiences that make sense and help users complete tasks.

Responsive UI Design

Advanced knowledge of color, typography, visual hierarchy, and designs that adapt to all devices.

Accessibility Compliance

Knowledge of ADA, WCAG, Section 508 standards, as well as accessibility testing methods.

Information Architecture

Proficiency in tree testing, card sorting, and other IA research techniques.

UX Research

Expertise in turning UX research data into actionable insights and conducting research sessions.

Design Systems

History of contributing to design systems and managing reusable components for consistency.

Front End Development

Adept at HTML, CSS, JS, collaborating with developers, and overcoming technical constraints.

Content Strategy

Mastery in creating useful content that aligns with the user and the company's goals.
My projects

Case studies

A hand in front of an eco-friendly bag holding a mobile phone with the recycling arrows logo displaying on the phone screen

Helping users plan and finance their green home renovation

We created a green home improvements project cost estimator and planner that adjusts to the users' needs, minimizing time spent looking for information online.
Three screen samples of the subscription tracker project

Reminding users of their subscription auto renewal

I designed an app alongside a developer, which can track subscription billing history and notify the user about automatic renewals.
Three screen samples from the payments platform project

Making a payments platform accessible and user-friendly

We revamped a payment gateway used by over 400 companies that had accessibility and usability problems by implementing a new design system and features.
My experience

I'm a designer transforming U.S. Bank into a user-centric company

Elavon - U.S. Bank

UX Designer
July 2022 - Present


UI/UX Designer
March 2022 - June 2022


Digital Product Content Associate
September 2020 - January 2022

Abogados NOW

Freelance Content Producer
May 2020 - February 2021