I spend my time thinking about creating that bridge between web accessibility and interaction design to create products that people will always remember.
About me
I'm a UI/UX Designer specialized in web accessibility and Interaction Design with over 3 years of experience. I used to work in Content Strategy prior to this, but then, I started to feel curious about human behavior and topics such as why products gain traction in some countries but fail to engage users in others. I combined my content knowledge with UI/UX to tell immersive stories through human-centered design solutions.
Some nice things clients said about me
Hear from my past clients who hired me to improve their product.
"Went above and beyond to provide the content for our wireframe. Also provided additional design ideas for our designer. She was fast, knowledgeable and a good UX writer."
Paniolo Realty
Freelance client
"Gretchen helped us with a quick UX comp."
Pacto
Freelance client
My services
Here's what I bring to your digital product
Being fluent in both English and Spanish, I craft design elements can transcend language barriers and help create a common visual language for users around many countries.
Interaction Design
Skilled at creating digital experiences that make sense and help users complete tasks.
Responsive UI Design
Advanced knowledge of color, typography, visual hierarchy, and designs that adapt to all devices.
Accessibility Compliance
Knowledge of ADA, WCAG, Section 508 standards, as well as accessibility testing methods.
Information Architecture
Proficiency in tree testing, card sorting, and other IA research techniques.
UX Research
Expertise in turning UX research data into actionable insights and conducting research sessions.
Design Systems
History of contributing to design systems and managing reusable components for consistency.
Front End Development
Adept at HTML, CSS, JS, collaborating with developers, and overcoming technical constraints.
Content Strategy
Mastery in creating useful content that aligns with the user and the company's goals.
My projects
Case studies
Helping users plan and finance their green home renovation
We created a green home improvements project cost estimator and planner that adjusts to the users' needs, minimizing time spent looking for information online.
Making a payments platform accessible and user-friendly
We revamped a payment gateway used by over 400 companies that had accessibility and usability problems by implementing a new design system and features.
